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Let's Get Rich: Turning Missed Trends into Big Wins

This Week's Opportunities

Author

Samuel Emmanuel Damien
November 23, 2024

💡 The Underdog Edge: How to Profit From What Wall Street Misses

The biggest profits come from being right when consensus is wrong.

While the masses chase Tesla and Bitcoin, real wealth builders focus on overlooked opportunities with clear catalysts for change.

This isn't another "buy the dip" newsletter.

It's a framework for spotting valuable assets that are systematically misprized for specific, fixable reasons.

1️⃣ Public Markets: Top Opportunities

  1. Palantir (PLTR) – AI's Secret Weapon

    • Untapped Catalyst: Major UK NHS contract and expanding defense deals

    • Resilience: Long-term government contracts provide steady cash flow

    • Long-Term Conviction: Dominant position in government AI infrastructure

  2. Target (TGT) – Beating the Retail Blues

    • Untapped Catalyst: Holiday sales potential + urban store expansion

    • Resilience: Strong balance sheet and diverse product mix

    • Long-Term Conviction: Urban store format taps underserved market

  3. Meta Platforms (META) – Don't Bet Against Zuck

    • Untapped Catalyst: AI-driven ad optimization rollout

    • Resilience: Massive user base and cash reserves

    • Long-Term Conviction: Network effects in social + emerging AI leadership

  4. CVS Health (CVS) – Health Goes Big Box

    • Untapped Catalyst: Integration of recent healthcare acquisitions

    • Resilience: Essential healthcare services provider

    • Long-Term Conviction: Aging population drives long-term growth

  5. Unity Software (U) – Building the Real Metaverse

    • Untapped Catalyst: New gaming engine release and AR tools

    • Resilience: Developer lock-in and recurring revenue

    • Long-Term Conviction: Industry standard in gaming development

2️⃣ Private Markets: Startup Opportunities

  1. Bright Money – AI-Powered Financial Management

    • Untapped Catalyst: Recent $20M raise enables rapid expansion

    • Resilience: High customer retention in fintech

    • Long-Term Conviction: Growing demand for automated financial services

  2. Carrot Fertility – Employee Benefits Revolution

    • Untapped Catalyst: Google partnership opens enterprise market

    • Resilience: Long-term corporate contracts

    • Long-Term Conviction: Fertility benefits becoming standard offering

  3. Mighty Buildings – Construction Innovation

    • Untapped Catalyst: California housing contracts

    • Resilience: Proprietary 3D printing technology

    • Long-Term Conviction: Housing shortage creates lasting demand

  4. Grounded Packaging – Sustainable Packaging Leader

    • Untapped Catalyst: Fortune 500 client expansion

    • Resilience: Regulatory tailwinds support growth

    • Long-Term Conviction: Inevitable shift to sustainable packaging

  5. Ramp – Business Expense Innovation

    • Untapped Catalyst: $300M ARR milestone shows scaling

    • Resilience: Zero-fee model attracts sticky customers

    • Long-Term Conviction: AI automation in financial services

3️⃣ Crypto Assets: Web3 Opportunities

Mainstream cryptos like Bitcoin and Ethereum are fine… but they’re not where the underdog magic happens anymore. In the chaotic world of Web3, the real winners are the overlooked projects quietly solving real problems.

Here’s how we chose our picks:

  1. Utility-First: Coins or tokens doing more than just existing. They have real-world use cases.

  2. Undervalued: Early-stage projects with massive potential that the market hasn’t fully priced in yet.

  3. Clear Catalysts: Recent developments (adoption, partnerships, upgrades) that could spark growth.

This week’s Web3 underdogs:

  1. Arbitrum (ARB) – Scaling Ethereum to Mass Adoption

    • Why It’s Undervalued: Ethereum gets all the credit, but Arbitrum is doing the heavy lifting by making transactions faster and cheaper.

    • Clear Catalyst: Major DeFi platforms are moving to Arbitrum, and trading volume surged 20% this week with the release of new dApps.

    • Potential: As Ethereum scales, Layer 2 solutions like Arbitrum could see explosive growth.

  2. Injective Protocol (INJ) – The Underdog of Decentralized Finance

    • Why It’s Undervalued: While everyone’s focused on centralized exchanges, Injective is quietly building a decentralized trading platform for the next wave of financial products.

    • Clear Catalyst: New staking upgrades this week make INJ a more attractive long-term hold.

    • Potential: Decentralized derivatives trading is an untapped market—Injective is positioned to lead.

  3. Render Token (RNDR) – Powering the Metaverse’s Graphics

    • Why It’s Undervalued: GPUs power everything from gaming to the metaverse, and Render Token connects unused GPU power with creators and developers.

    • Clear Catalyst: Adoption surged this week after a major partnership with a Hollywood VFX studio.

    • Potential: As the metaverse evolves, Render could become the backbone of immersive content creation.

  4. Stellar (XLM) – The Payment Rail for the Unbanked

    • Why It’s Undervalued: Everyone talks about cross-border payments, but Stellar is actually doing it—helping the unbanked move money globally.

    • Clear Catalyst: A recent partnership with MoneyGram makes it easier for users to cash out crypto into fiat currency.

    • Potential: With regulations favoring utility-driven projects, Stellar is primed to benefit.

  5. Hedera (HBAR) – Blockchain, But Faster

    • Why It’s Undervalued: Hedera’s high-speed consensus algorithm is attracting enterprise clients, and most investors are still sleeping on it.

    • Clear Catalyst: New enterprise applications launched this week with clients like LG and Boeing.

    • Potential: Hedera is quietly positioning itself as the blockchain of choice for corporations.

🔥 Our Tip: Stack up with leading memecoins

The Bitcoin rally has everyone distracted, which means it’s the perfect time to quietly stack leading memecoins.

Why?

With BTC hogging the spotlight, these tokens are flying under the radar, but the bull run momentum will eventually cascade down to speculative assets.

Stick with the leaders—memecoins that already have traction, liquidity, and communities behind them. They’re volatile but far safer than chasing micro-cap coins.

4️⃣ Top 5 Business Opportunities 💼: Where to Bet Your Time and Money

Skip the obvious stuff (like launching yet another drop-shipping site) and think bigger:

  1. AI Content Auditing

    • Why It’s Trending: With everyone pumping out AI content, there’s demand for tools/services that make it human-like.

  2. Ghost Kitchens for Ethnic Cuisines

    • Why It’s Smart: Uber Eats + niche food markets = $$$.

  3. Vertical Farming Consulting

    • Why Now: Cities are turning to vertical farming, but no one knows how to set it up.

  4. Micro-Manufacturing

    • Why It’s Genius: 3D printers = localized, custom products. Big brands aren’t agile enough to compete here.

  5. Luxury Laundry Services

    • Why It’s Surging: High-income neighborhoods are paying crazy premiums for convenience.

5️⃣ Emerging Niches: Tomorrow's Growth Markets

Each niche selected based on our three criteria:

  1. AI for Aging Populations

    • Untapped Catalyst: Healthcare labor shortage

    • Resilience: Demographics-driven demand

    • Long-Term Conviction: Aging population in developed markets

  1. Corporate Wellness Tech

    • Untapped Catalyst: Post-pandemic mental health focus

    • Resilience: High-margin subscription revenue

    • Long-Term Conviction: Workplace wellness becoming mandatory benefit

  2. Biohacking Products

    • Untapped Catalyst: FDA approval of key supplements

    • Resilience: Premium pricing power in health sector

    • Long-Term Conviction: Aging populations seeking optimization

  3. AI Voice Synthesis Platform

    • Untapped Catalyst: Creator economy expansion

    • Resilience: Technical barriers to entry

    • Long-Term Conviction: Content localization demands

  4. Used EV Marketplace

    • Untapped Catalyst: First wave of Tesla leases ending

    • Resilience: Growing inventory from early adopters

    • Long-Term Conviction: EV adoption driving secondary market

6️⃣ Case Study: The Underdog Edge in Action

Instead of a generic entrepreneur story, let's analyze how our framework predicted a recent success:

EcoCharge: From Underdog to Market Leader

  1. The Untapped Catalyst We Spotted:

    • EV charging station demand outpacing installation capacity

    • City governments seeking rapid deployment solutions

    • Regulatory incentives for charging infrastructure

  2. Why We Saw Resilience:

    • Proprietary fast-charging technology

    • Municipal contracts provide steady revenue

    • First-mover advantage in key markets

  3. Our Long-Term Conviction Factors:

    • EV adoption curves in target markets

    • Grid infrastructure limitations

    • Competitive cost structure

The Outcome:

  • Initial $10K investment → $50M city contract

  • Validation: Framework identified opportunity 18 months before mainstream recognition

  • Key Lesson: Technical expertise + regulatory understanding created defendable moat

Final Thought: The Biggest Risk is Playing it Safe

The crypto market thrives on cycles, and the current BTC news is so bullish that memecoins and undervalued utility tokens are flying under the radar. By sticking to proven leaders and projects with real-world catalysts, you’re not betting on hype—you’re leveraging market psychology to ride the next wave before it hits.

Sure, you could keep doing what everyone else does. But playing it safe doesn’t build wealth—it builds mediocrity.

Choose one thing from this newsletter, act on it, and watch how quickly things change.

Go crush it (or at least stop scrolling TikTok),

The Let’s Get Rich Team

1  Disclaimer: Not Financial Advice
This content is for informational and entertainment purposes only and should not be considered financial advice. Investments carry significant risk, and you should always conduct your own research and consult with a licensed financial professional before making any investment decisions.