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Crypto's strange social media silence (what's next?)

Last time crypto went quiet on social media, we saw a 40% rally. Here's what the data shows

Welcome back to your 2-minute digest of this week's most important crypto moves⚡.

In today’s newsletter:

  • Meme of the week

  • Market Pulse: key Twitter trends

  • Major headlines

  • Spotlight: $UPOOP

  • Top DeFi platforms

But first….

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MEME OF THE WEEK

Something unusual is happening on social media - or rather, not happening. While Elon Musk dominates Twitter with 1.7M mentions and the GRAMMYs light up feeds with 4.0M tweets, crypto discussion has gone mysteriously quiet. Here's why that matters:

→ Global Trends: Entertainment dominates with #GRAMMYs leading (4.0M tweets), followed by #RoyalRumble (833.4K).

→ USA Trends: Entertainment and tech lead with #GRAMMYs (4.1M) and #ElonMusk (1.7M) dominating discussions. Sports content (#RoyalRumble, #WWERAW, #UFCSaudiArabia) and K-pop (#GOT7_NESTFEST) show strong engagement.

→ Why This Matters: Crypto and financial hashtags are notably absent from top 30 USA’s and global trends, despite Elon Musk's high visibility. This disconnect between tech influencer attention and crypto discussions often precedes significant market movements. Historically, periods of crypto silence on social media have preceded major market moves. The last time we saw this pattern was November 2024, just before the 40% rally.

TOP HEADLINES 🗞️

Over the past seven days, the crypto and memecoin markets experienced significant volatility driven by macroeconomic events, institutional activity, and shifting investor sentiment

Trade Wars: Trump’s tariffs on China and Mexico triggered a $450B crypto market crash, with altcoins like XRP plummeting 27%.

Impact: This marks the first time since December that BTC has broken below the psychological $100K barrier. Historical data shows similar tariff announcements in 2019 led to 15-20% crypto rallies within 30 days.

MicroStrategy Reports Significant Losses: Strategy (formerly MicroStrategy) posts $3.03 per share loss despite holding 471,107 BTC ($30.4B).

Key Context: Despite paper losses, the company's BTC holdings are still up 210% since the initial investment. Their average purchase price remains at $31,224.

Trump's Memecoin Ventures Raise Concerns: Over 700 imitation tokens flood the market as former president launches crypto ventures.

Impact: Similar token floods in 2024 led to over $450M in retail losses.

MEME COINS

With Trump-related tokens flooding the market, understanding legitimate fair launches is crucial.

When evaluating fair launch tokens, look for:

  • Transparent team communication

  • Clear tokenomics and utility

  • Community engagement

  • Verifiable smart contract code

  • Reasonable market capitalization

This week's spotlight: $UPOOP (Unicorn Poop)

Coins like $UPOOP, where everyone starts on equal footing, often fly under the radar due to limited marketing or niche communities. And yet, it’s exactly the kind of coins where you could get significant returns just by investing $10-$100.

TOP DeFi Platforms to Watch

January 2025 saw DeFi TVL hit an all-time high of $95B. Here are the platforms driving this growth:

  1. Uniswap ($4.2B TVL): v4 upgrade just slashed gas fees by 42%. Volume surged 3x this week as traders fled centralized exchanges during the tariff panic.

  2. Aave ($10.1B TVL): Currently offering 12.3% APY on stablecoin deposits. Their new isolation mode lets you borrow against risky assets while limiting platform exposure.

  3. Lido Finance ($20.4B TVL): Dominates ETH staking with 79% market share. Offering 4.3% APY on ETH, with rewards unlocks every 12 hours.

  4. Compound ($3.8B TVL): Best rates for borrowing ETH right now (3.2% APR). Just launched one-click leverage trading up to 5x.

  5. Curve Finance ($3.2B TVL): Still king for large stablecoin swaps. Recent $5M+ trades executed with <0.01% slippage. New concentrated liquidity pools launching next week.

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🔥 Your Turn:

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1  Risk Disclaimer: Market analysis provided is for informational purposes only. Cryptocurrency and meme asset investments carry significant risks. Past performance does not indicate future returns.